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Is Short-Term Behavior Jeopardizing the Future Prosperity of Business? (CFO Strategic Implications)

October 2015 | Publication

Managers of public companies are under constant pressure to meet quarterly guidance and maximize profits, often at the expense of future profitability. Public companies are dying faster than ever, and these contracting corporate life spans are, on average, diminishing long-term value creation, making it more important than ever that business leaders act to ensure that the drive for short-term performance doesn’t come at the expense of sustainable value creation. CFOs can play a critical role in developing and driving a strategy that balances long-term value creation with short-term fiscal concerns and ensuring that the company’s long-term strategy and performance are communicated effectively to all stakeholders.

Explore our full portfolio of thought leadership on short-termism here.



Donna Dabney

Former Executive Director, Governance Center


Melissa Aguilar

Former Researcher, Corporate Leadership
The Conference Board


Gad Levanon, PhD

Vice President, Labor Markets
The Conference Board

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Parky Communications

Our Expert


Douglas Chia

President, Soundboard Governance LLC



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