The stakes have never been higher to manage the dynamic relationship among employees, customers, and other stakeholders. Success requires pertinent, practical and proven marketing and communications know-how. We aim to address your most important opportunities through timely, peer-proven and practical knowledge that inspires you for what's ahead.
February 05, 2020
How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.
March 05, 2020
Allbirds, Brandless, Casper, Prose...what exactly makes these brands so popular and has led to their success? We talk to the man whose branding agency has helped these names emerge and vie for "unicorn status."
January 30, 2020
Join this webcast as our guest speaker Koen de Staercke, Managing Director at Alvarez & Marsal, discusses how to choose and prioritize the right metrics, how to implement research, and how to integrate all touchpoints to improve customer experience and consequently drive growth.
January 15, 2020