Performance Metrics in Marketing & Communications: A Work in Progress
The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

Performance Metrics in Marketing & Communications: A Work in Progress

February 28, 2024

Knowing the impact of a company’s marketing and communications activities is crucial for decisions on initiatives and budgets. CEOs are even more inclined than CMOs/CCOs to invest in performance measurement. This brief on marketers’ and communicators’ use of performance metrics by The Conference Board in collaboration with Takeda provides a snapshot of the state of performance measurement in the two functions.

This publication is complimentary, but you must be signed in. Please sign in or create an account.

Keep my computer signed in


By Clicking 'Create Account',
You Agree To Our Terms Of Use

Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.


More From This Series