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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Knowing the impact of a company’s marketing and communications activities is crucial for decisions on initiatives and budgets. CEOs are even more inclined than CMOs/CCOs to invest in performance measurement. This brief on marketers’ and communicators’ use of performance metrics by The Conference Board in collaboration with Takeda provides a snapshot of the state of performance measurement in the two functions.
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Communications Leaders Stay Very Positive
July 21, 2025
Communicators’ Concerns Over Resources Are Rising
July 21, 2025
Communications Teams Stay On Point
July 21, 2025
Marketing’s Teams and Tools Provide What It Takes to Win
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