The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
45 Truths about Corporate Communications: Insights from the 2018 Corporate Communications Conference Courage + Clarity + Credibility = Crafting and Me

The role of corporate communications is changing—it used to be to talk about a company’s products, services, and brand, and mostly focused on interactions with the media and crisis management. Now its role also includes talking about the company behind the brand to create fans and increase trust through social media, content marketing, and brand journalism. It also needs to relay information to employees about change management, corporate culture, and potential mergers and acquisitions in a timely fashion. The era of fake news, social media, flatter organizations, and constantly changing business strategies are all affecting the way leaders, companies, and even the corporate communications department itself, operate and communicate.







Support Our Work

Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.