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The role of corporate communications is changing—it used to be to talk about a company’s products, services, and brand, and mostly focused on interactions with the media and crisis management. Now its role also includes talking about the company behind the brand to create fans and increase trust through social media, content marketing, and brand journalism. It also needs to relay information to employees about change management, corporate culture, and potential mergers and acquisitions in a timely fashion. The era of fake news, social media, flatter organizations, and constantly changing business strategies are all affecting the way leaders, companies, and even the corporate communications department itself, operate and communicate.