25 September, 2012 | (01 hr)
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Mayo Clinic, the most powerful healthcare brand in the United States, has developed a corporate culture that encourages its employees at all levels to deliver the brand promise. In this session, learn how to challenge the assumption that advertising builds brands, reinforce the role of internal branding and recognize how storytelling reinforces the brand promise for employees.
Audience: Executives responsible for employer branding, internal branding, human resources, talent management, marketing, communications
Amy Davis currently serves as Division Chair of Communications for Mayo Clinic, guiding the organization’s communications strategy, execution and performance in order to drive Mayo Clinic’s strategic plan and outcomes. With a team across Arizona, Florida and the Upper Midwest, M...Full Bio
Rita Shor is co-leader of the Innovation and Digital Transformation Institute, program director for the Product and Service Development Council, and co-directs the Innovation and Applied Innovation Councils at The Conference Board.