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Framing Social Impact Measurement


November 2014 | Executive Summary

Corporate philanthropy is increasingly aligned with business strategy, and evaluating a company’s performance or value often now includes evaluating its social impact. The better you can measure the social impact of your philanthropy, the more your message resonates with business partners, clients, and employees. But what does effective impact measurement mean in practice? This Strategic Overview sheds light on how measuring true social impact—not simply counting donations and the number of people reached—can solidify your company’s brand, helping you expand into new markets, build a pipeline for future talent, and shore up employee engagement in an increasingly competitive labor market.

Explore our full portfolio of thought leadership on social impact measurement here.


AUTHOR

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications


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PRICE OF IMPACT INDEXTM

How much does it cost to provide an individual with short-term hunger relief, to interest a student in STEM, to reduce substance abuse, or to enhance arts appreciation?

Our partner, the Impact Genome Project®, has developed the Price of Impact IndexTM (POI), which provides the average cost of achieving over 100 specific outcomes in areas spanning the arts, economic development, education, the environment, health, science & technology, and more.

Click below to learn how your cost of achieving a specific outcome compares to the average (and ranges) across the U.S. Use this information to benchmark your spending, improve your budgeting, engage with non-profit partners, and increase your impact.

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