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This research, made possible by a grant from General Mills, is part of a series that explores the attitudes and behaviors of US multicultural consumers. The publications are based on biannual online surveys of 2,000 US consumers with Asian, African American/Black, Hispanic/Latino, and White (Non-Hispanic/Latino) heritage. The surveys have covered topics such as people’s attitudes and behaviors related to a range of product and services categories, as well as current topics.


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