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28 July, 2023
As companies pursue their business and productivity goals, they are actively exploring strategies to keep employees satisfied in a competitive labor market. These strategies include implementing hybrid and remote work options, and even experimenting with pilots of a four-day workweek. However, in addition to prioritizing employee happiness, companies need to identify work models that effectively foster innovation, creativity, efficiency, and value creation. It is essential to strike a balance between promoting employee satisfaction/ engagement and achieving broader organizational objectives. Our latest Multicultural Consumer Survey of 2,000 US people, including workers in a range of professions, highlights some emerging trends.
Director, Marketing & Communications Research
The Conference Board