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AI Content Creation Tools Provoke Excitement, Promise Disruption
May 17, 2023 | Report
In a recent survey by The Conference Board, 50 percent of marketing leaders and 42 percent of communications leaders selected AI content creation tools as one of the most exciting areas for innovation in the year ahead. B2C companies were more inclined to experiment (54 percent) and matrixed organizations the most committed (60 percent).
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