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Intangible assets account for about half the market value of publicly listed firms and are key to competitiveness in a knowledge economy. In this edition, Professor Baruch Lev of the New York University Stern School of Business discusses how a company can keep effective records of intangible assets and how that may affect the decision making of executives, the firm's stock prices, and investor confidence.
This publication is based on Professor Lev's presentation in The Conference Board webcast, Intangible Assets: Business Strategy and Stock Prices, on June 23, 2011, covering a wide range of topics on intangible assets from an accounting perspective. The webcast is accessible from The Conference Board webcast archive.
This edition also includes an extensive section on accurately reflecting intangible assets in accounting and updating ineffective accounting practices, authored by Esther Mills, CPA, president of Accounting Policy Plus.