The Continuing Evolution of Crisis Communications Teams
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The Continuing Evolution of Crisis Communications Teams

17 October 2023 / Article

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The pandemic and other disruptive events have elevated the importance of communications teams being agile, adaptive, and proactive to respond to ever more frequently occurring incidents and (potential) crises. Constantly benchmarking and improving the plans, processes, and performance metrics for your crisis communications team are key to achieve the best outcome for your company in any crisis.

The pandemic and other disruptive events have elevated the importance of communications teams being agile, adaptive, and proactive to respond to ever more frequently occurring incidents and (potential) crises. Constantly benchmarking and improving the plans, processes, and performance metrics for your crisis communications team are key to achieve the best outcome for your company in any crisis.

This challenge was addressed at a recent roundtable under the Chatham House Rule in the Marketing & Communications Center. Quotes appear in italics but are not ascribed to individuals or companies. 

Trusted Insights for What's Ahead®

  • Recent crises have enhanced the role, effectiveness, and efficiency of crisis communications teams.
  • The biggest challenge for companies is monitoring and analyzing potential issues that could evolve into crises. Companies are striving to innovate and find ways to be proactive about detecting potential crises. Some solutions include creating internal feedback channels, building relationships with external consultancies and experts, and leveraging AI technology and social media.
  • Companies have shifted to a more co

Author

Meenakshi Janardhanan

Meenakshi Janardhanan Meenakshi Janardhanan

Research Associate, Marketing & Communications
The Conference Board

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