CCO: Responsibilities, Priorities & Pressures—The CMO+CCO Meter
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CMO+CCO Meter

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CCO: Responsibilities, Priorities & Pressures—The CMO+CCO Meter

June 09, 2023 | Report

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As the pressure of communicating with stakeholders increases the turmoil in the external environment and the new expectations of the internal organization, the role of the chief communications officer (CCO) as a strategic counselor has become more prominent. 

Insights for What’s Ahead 

  • The role of the CCO is becoming more important to the CEO as one of strategic influence fostered by a balance of shaping long-term corporate narratives and executing immediate crisis response.
  • Growth leads the agenda, but talent is what gets it done; prioritizing the focus of the team and nurturing the talentare the two biggest challenges for CCOs and other C-suite executives in the months ahead.
  • Increasing workloads and deploying talent are putting pressure on the communications team so emerging content creation technologies must be explored with caution.

AUTHOR

IvanPollard

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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