Short Cuts: IBM's CCO and the 'Tightening Aperture' [April 7, 2023]
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Marketing & Communications Newsletters

Your weekly Insights for What's Ahead from the Marketing & Communications Center

Short Cuts: IBM's CCO and the 'Tightening Aperture' [April 7, 2023]


April 07, 2023 | Newsletters & Alerts

Weekly Insights for What's Ahead from the Marketing & Communications Center:

  • IBM’s Jonathan Adashek on ‘Tightening the Aperture’ for Marketing
  • Inflation and spending moderated in February
  • Communicators remain positive even if they are under resourced


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