Short Cuts: IBM's CCO and the 'Tightening Aperture' [April 7, 2023]
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 

Marketing & Communications Newsletters

Your weekly Insights for What's Ahead from the Marketing & Communications Center

Short Cuts: IBM's CCO and the 'Tightening Aperture' [April 7, 2023]


April 07, 2023 | Newsletters & Alerts

Weekly Insights for What's Ahead from the Marketing & Communications Center:

  • IBM’s Jonathan Adashek on ‘Tightening the Aperture’ for Marketing
  • Inflation and spending moderated in February
  • Communicators remain positive even if they are under resourced


More From This Series

Newsletters & Alerts

The Holidays Aren’t All Merry—and Smart Marketers Know It

October 25, 2025

Newsletters & Alerts

Brand Loyalty Meets Budget Reality.

October 18, 2025

Newsletters & Alerts

3 Critical Marketing Moves in a Shutdown

October 11, 2025

Newsletters & Alerts

Change Fatigue: The Silent Comms Challenge

October 04, 2025

Newsletters & Alerts

Can Agencies Survive AI?

September 27, 2025

Newsletters & Alerts

Distrust doesn’t stop AI

September 20, 2025

Upcoming Events