Organizing Your Corporate Communications Team to Harness Your Newfound Power
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Organizing Your Corporate Communications Team to Harness Your Newfound Power

November 01, 2022 | Article

Insights arising from a conversation with Jim O’Leary, the US Chief Operating Officer, Corporate Affairs Practice Chair and Global Chair of Impact and ESG at Edelman

 It has become more apparent and more useful in times of crisis (COVID-19, social unrest, supply chain backlogs, war in Ukraine, etc.) that the CCO has an independent and horizontal view across all aspects of the enterprise. This was always the case, but as the enterprise evolves and the business context remains volatile, uncertain, complex, and ambiguous, the CCO will remain counselor to the CEO. Five years ago, roughly one-third of CCOs reported to the CEO. Now, that figure is closer to one-half. Playing the role of counselor to the maximum effect in the next one to two years will ensure that number keeps rising.

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AUTHOR

IvanPollard

Marketing & Communications Center Leader
The Conference Board


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