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09 June 2025 / Essay
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Copy LinkAt Innovation Leadership Councils around the world, we continue to be inspired by the innovation and transformation undertaken by Member companies of The Conference Board. While meetings are under Chatham House rules (i.e., off the record), we are able to share some of the most insightful stories, per an agreement with the companies. This essay is part of a series of case studies to provide insight to business leaders on the latest tangible trends and perspectives of what’s going on in the dynamic innovation and transformation space today.
At a recent European Innovation Council meeting, The Conference Board Members visited a manufacturing facility for Eastman, a Tennessee-headquartered company that makes a broad range of advanced materials, chemicals, and fibers for everyday purposes. Host Claudia de Witte, Eastman’s marketing and sustainability director for textiles, shared how the company is focusing on building circularity across its manufacturing processes.
Circularity refers to the practice of recycling and reusing materials as much as possible, which helps reduce pollution and costs by minimizing the need to produce new goods.
Eastman is doing something called “molecular recycling,” which builds on more familiar traditional mechanical recycling methods by processing a wide variety of waste textiles and plastics th
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