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Joao Paulo Ferreira CEO Latin America of Natura & Co joins us to discuss the roots of Natura’s “reasons to exist”. Since 1969 Natura has been emphasising their ambition to sell products and services that promote the harmonious relationship of the individual with oneself, with others and with nature. In this podcast Joao Paulo shares how this purpose is integrated in all business decisions and how it has influenced the growth and success of the company.
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