Demographic Trends and Demand Shifts: 2016-2025
Demographics and Consumption  

The global economy is experiencing major demographic trends such as the global trend of aging and declining fertility. As consumers age, their amount and composition of spending changes. There is a large variation across geographies in the magnitude and impact of these trends on consumer spending. Compared to other determinants of consumer spending, demographic trends are highly predictable and quantifiable, and yet, the consumer demand implications of the forthcoming demographic changes are not well-understood. We intend to close this gap in our understanding, with detailed projections of the impact of demographics on consumer demand, across categories and across regions of the world.

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Gad Levanon | Brian Anderson | Ben Cheng | Frank Steemers

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