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VIRTUAL EVENT

Sustainability Watch: How to Build Sustainability-Based Brand Equity

NOVEMBER 21, 2019

Welcome

Consumers have been increasingly interested in sustainability. While sustainability initiatives have become staples of corporate strategy in many companies around the globe, important questions remain.

This episode will feature insights on some of those questions from the The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. Business executives will join the discussion to share their perspective, experiences, and best practices.

 Key takeaways:

  • What consumers mean by “sustainability” and how they view certain business sectors’ and policy makers’ sustainability efforts
  • Why consumers buy, don’t buy, and switch to and from sustainable brands and how they respond to brands that support certain social causes
  • How companies keep track of and respond to consumers’ attitudes, preferences, expectations, and perceptions regarding corporate sustainability features
  • Best practices to innovate around customers’ sustainability interest and build sustainability-based brand equity
UPCOMING SUSTAINABILITY WATCH WEBCAST
Sustainability Watch May 2021

Sustainability Watch May 2021

May 20, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 09:00 PM SGT [21:00] (Singapore)

Sustainability Watch June 2021

Sustainability Watch June 2021

June 17, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 09:00 PM SGT [21:00] (Singapore)

Sustainability Watch July 2021

Sustainability Watch July 2021

July 15, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 09:00 PM SGT [21:00] (Singapore)

Sustainability Watch September 2021

Sustainability Watch September 2021

September 16, 2021 03:00 PM CET [15:00] (Brussels)

Sustainability Watch October 2021

Sustainability Watch October 2021

October 14, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 09:00 PM SGT [21:00] (Singapore)

Sustainability Watch November 2021

Sustainability Watch November 2021

November 18, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 10:00 PM SGT [22:00] (Singapore)

Sustainability Watch December 2021

Sustainability Watch December 2021

December 09, 2021 09:00 AM ET [09:00] (New York), 03:00 PM CET [15:00] (Brussels), 10:00 PM SGT [22:00] (Singapore)

PREVIOUS SUSTAINABILITY WATCH WEBCAST
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January 14, 2021 09:00 AM CET [09:00] (Brussels)

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November 19, 2020 04:00 PM CET [16:00] (Brussels)

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Sustainability Watch: What can we learn from 15 purpose-driven companies?

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September 17, 2020 04:00 PM CET [16:00] (Brussels)

Sustainability Watch: Community Investment Spectrum

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July 16, 2020 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: Sustainability Leadership for 2020 and Beyond

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June 18, 2020 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: Are benefit corporations beneficial?

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Sustainability Watch: Unlocking Growth through Sustainable Innovation

Sustainability Watch: Unlocking Growth through Sustainable Innovation

March 19, 2020 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: Sustainability Reporting Trends

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January 16, 2020 03:00 PM CET [15:00] (Brussels)

Sustainability Watch

Sustainability Watch

December 19, 2019 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: How to Build Sustainability-Based Brand Equity

Sustainability Watch: How to Build Sustainability-Based Brand Equity

November 21, 2019 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: ESG Disclosure and Integrated Reporting

Sustainability Watch: ESG Disclosure and Integrated Reporting

October 17, 2019 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: Total Impact Valuation

Sustainability Watch: Total Impact Valuation

September 19, 2019 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: The Board's Role

Sustainability Watch: The Board's Role

July 18, 2019 03:00 PM CET [15:00] (Brussels)

Sustainability Watch: Responsible Tax

Sustainability Watch: Responsible Tax

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