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Sustainability Watch: How to Build Sustainability-Based Brand Equity
NOVEMBER 21, 2019
Consumers have been increasingly interested in sustainability. While sustainability initiatives have become staples of corporate strategy in many companies around the globe, important questions remain.
This episode will feature insights on some of those questions from the The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. Business executives will join the discussion to share their perspective, experiences, and best practices.
- What consumers mean by “sustainability” and how they view certain business sectors’ and policy makers’ sustainability efforts
- Why consumers buy, don’t buy, and switch to and from sustainable brands and how they respond to brands that support certain social causes
- How companies keep track of and respond to consumers’ attitudes, preferences, expectations, and perceptions regarding corporate sustainability features
- Best practices to innovate around customers’ sustainability interest and build sustainability-based brand equity