Insight Minute: Is your organization getting the most out of social media
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 
Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy. 
TCB Tourch
Loading...
  •  
    • NORTH AMERICA
    • EUROPE
    • ASIA

  • 2

    Close
    • Insights
        • Insights
        • Explore by Center
          • Explore by Center

          • The CEO Center

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

          • The Conference Board of Canada
        • Explore by Content Type
          • Explore by Content Type

          • Reports

          • Upcoming Webcasts

          • On Demand Webcasts

          • Podcasts

          • Charts & Infographics

          • Explore All Research

          • Economic Indicators
        • Trending Topics
          • Trending Topics

          • Artificial Intelligence (AI) Hub

          • Climate Hub

          • Navigating Washington Hub

          • Geopolitics Hub

          • US Economic Forecast

          • Explore All Trending Topics

    • Events
        • Events
        • Upcoming Events
          • Upcoming Events

          • 2026 M&A Summit - San Francisco

          • Lessons in Leadership: Decision Making Under Pressure

          • Distinguished Leadership Awards Celebration

          • The AI Leadership Summit

          • Future: Enterprise & AI 2026

          • Explore All Upcoming Events

        • Member-Exclusive Programs
          • Member-Exclusive Programs

          • Center Briefings

          • Expert Briefings

          • Experts Live

          • Roundtables

          • Working Groups

          • View All Member-Exclusive Programs

        • Explore More
          • Explore More

          • View All Upcoming Events, Programs, and Webcasts

          • TCB Speaker Bureau

          • Sponsor a Program

    • Data
        • Data

        • All Data

        • Data Central

        • Consumer Confidence Index®

        • TCB Benchmarking

        • Recession & Growth Trackers

        • Global Economic Outlook

        • Leading Economic Indicators

        • Help Wanted OnLine

        • Labor Markets

        • Measure of CEO Confidence

        • Global Gray Swans Tool

        • CMO+CCO Meter Dashboard

    • Centers
        • Centers
        • Our Centers
          • Our Centers

          • The CEO Center

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

          • The Conference Board of Canada
    • Councils
        • Councils
        • Find a Council
          • Find a Council

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

          • Canada Councils

          • Explore All Councils

        • Council Membership
          • Council Membership

          • What is a Council?

          • Benefits of Council Membership

          • Apply to a Council

    • Membership
        • Membership
        • Types of Membership
          • Types of Membership

          • Membership at a Glance

          • Executive

          • C-Suite

          • Leadership Team

          • Council

          • Higher Education

          • Insights

        • Already a Member?
          • Already a Member?

          • Check if Your Organization is a Member

          • Sign In to myTCB®

          • Executive Communities

          • Member-Exclusive Programs

          • Refer a Leader - Earn a Reward

    • About Us
        • About Us
        • Who We Are
          • Who We Are

          • About Us

          • In the News

          • Press Releases

          • Our History

          • Support Our Work

          • Locations

          • The Conference Board of Canada

          • Contact Us

        • Our Community
          • Our Community

          • Our Leadership

          • Our Experts

          • TCB Speaker Bureau

          • Trustees

          • Voting Members

          • Global Counsellors

          • Careers

          • This Week @ TCB

          • Continuing Education Credits (CEUs)

    • Careers
    • This Week @ TCB
    • Sign In to myTCB®
      • NORTH AMERICA
      • EUROPE
      • ASIA
    • Insights
      • Insights
      • Explore by Center
        • Explore by Center

        • The CEO Center

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

        • The Conference Board of Canada

      • Explore by Content Type
        • Explore by Content Type

        • Reports

        • Upcoming Webcasts

        • On Demand Webcasts

        • Podcasts

        • Charts & Infographics

        • Explore All Research

        • Economic Indicators
      • Trending Topics
        • Trending Topics

        • Artificial Intelligence (AI) Hub

        • Climate Hub

        • Navigating Washington Hub

        • Geopolitics Hub

        • US Economic Forecast

        • Explore All Trending Topics

    • Events
      • Events
      • Upcoming Events
        • Upcoming Events

        • 2026 M&A Summit - San Francisco

        • Lessons in Leadership: Decision Making Under Pressure

        • Distinguished Leadership Awards Celebration

        • The AI Leadership Summit

        • Future: Enterprise & AI 2026

        • Explore All Upcoming Events

      • Member-Exclusive Programs
        • Member-Exclusive Programs

        • Center Briefings

        • Expert Briefings

        • Experts Live

        • Roundtables

        • Working Groups

        • View All Member-Exclusive Programs

      • Explore More
        • Explore More

        • View All Upcoming Events, Programs, and Webcasts

        • TCB Speaker Bureau

        • Sponsor a Program

    • Data
      • Data

      • All Data

      • Data Central

      • Consumer Confidence Index®

      • TCB Benchmarking

      • Recession & Growth Trackers

      • Global Economic Outlook

      • Leading Economic Indicators

      • Help Wanted OnLine

      • Labor Markets

      • Measure of CEO Confidence

      • Global Gray Swans Tool

      • CMO+CCO Meter Dashboard
    • Centers
      • Centers
      • Our Centers
        • Our Centers

        • The CEO Center

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

        • The Conference Board of Canada

    • Councils
      • Councils
      • Find a Council
        • Find a Council

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

        • Canada Councils

        • Explore All Councils

      • Council Membership
        • Council Membership

        • Benefits of Council Membership

        • Apply to a Council

        • Our Program Directors

        • Refer a Leader - Earn a Reward

    • Membership
      • Membership
      • Types of Membership
        • Types of Membership

        • Membership at a Glance

        • Executive

        • C-Suite

        • Leadership Team

        • Council

        • Higher Education

        • Insights

      • Already a Member?
        • Already a Member?

        • Check if Your Organization is a Member

        • Sign In to myTCB®

        • Executive Communities

        • Member-Exclusive Programs

        • Refer a Leader - Earn a Reward

    • About Us
      • About Us
      • Who We Are
        • Who We Are

        • About Us

        • In the News

        • Press Releases

        • This Week @ TCB

        • Our History

        • Support Our Work

        • Locations

        • The Conference Board of Canada

        • Contact Us

      • Our Community
        • Our Community

        • Our Leadership

        • Our Experts

        • TCB Speaker Bureau

        • Trustees

        • Voting Members

        • Global Counsellors

        • Careers

        • This Week @ TCB

        • Continuing Education Credits (CEUs)

    • Careers
    • Sign In to myTCB®
    • Download TCB Insights App
  • Insights
    Insights

    Our research and analysis have helped the world's leading companies navigate challenges and seize opportunities for over 100 years.

    • Explore by Center
    • The CEO Center
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • The Conference Board of Canada
    • Explore by Content Type
    • Reports
    • Upcoming Webcasts
    • On Demand Webcasts
    • Podcasts
    • Charts & Infographics
    • Economic Indicators
    • Trending Topics
    • Artificial Intelligence (AI) Hub
    • Climate Hub
    • Navigating Washington Hub
    • Geopolitics Hub
    • US Economic Forecast
    • Explore All Trending Topics
  • Events
    Events

    Our in-person and virtual events offer unmatched opportunities for professional development, featuring top experts and practitioners.

    • Upcoming Events

      • 2026 M&A Summit - San Francisco

      October 14, 2026

      Lessons in Leadership: Decision Making Under Pressure

      October 20, 2026

      Distinguished Leadership Awards Celebration

      October 14, 2026

      The AI Leadership Summit

      October 20, 2026

      Future: Enterprise & AI 2026

      October 21, 2026

    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • View All Member-Exclusive Programs
    • Explore More
    • View All Upcoming Events, Programs, and Webcasts
    • TCB Speaker Bureau
    • Sponsor a Program
    • Explore by Type
    • Events
    • Webcasts
    • Podcasts
    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • View All Member-Exclusive Programs
  • Data
    Corporate Disclosure Data

    TCB Benchmarking

    Real-time data visualizations to benchmark your governance, compensation, environmental, human capital management (HCM) and social practices against US public companies.

    Economic Data

    All Data

    Data Central

    One-stop portal for the entire suite of indicators

    Consumer Confidence Index®

    Labor Markets

    Measure of CEO Confidence

    Global Gray Swans Tool

    Prepare for high-impact events

     

    Recession & Growth Trackers

    Current & future state of 16 economies

    Global Economic Outlook

    Growth outlooks for 77 economies

    Leading Economic Indicators

    State of the business cycle for 12 global economies across Asia and Europe

    Help Wanted OnLine

    Status of the US job market

    Other Featured Data

    CMO+CCO Meter Dashboard

  • Centers
    Centers

    Centers offer access to world-class experts, research, events, and senior executive communities.

    Our Centers
    • The CEO Center
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • The Conference Board of Canada
  • Councils
    Councils

    Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function.

    Find a Council
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Canada Councils
    • Explore All Councils
    Council Membership
    • Benefits of Council Membership
    • Apply to a Council
    • Our Program Directors
    • Refer a Leader - Earn a Reward
  • Membership
    Membership

    Membership in The Conference Board arms top executives and their teams with an arsenal of knowledge, networks, and expertise that's unmatched in scope and depth.

    • Types of Membership
    • Membership at a Glance
    • Executive
    • C-Suite
    • Leadership Team
    • Council
    • Higher Education
    • Insights
    • Already a Member?
    • Check if Your Organization is a Member
    • Sign in to myTCB®
    • Executive Communities
    • Member-Exclusive Programs
    • Refer a Leader - Earn a Reward
  • About Us
    About Us

    The Conference Board is the global, nonprofit think tank and business membership organization that delivers Trusted Insights for What's Ahead®. For over 100 years, our cutting-edge research, data, events and executive networks have helped the world's leading companies understand the present and shape the future.

    • Who We Are
    • About Us
    • In the News
    • Press Releases
    • Our History
    • Support Our Work
    • Locations
    • The Conference Board of Canada
    • Contact Us
    • Our Community
    • Our Leadership
    • Our Experts
    • TCB Speaker Bureau
    • Trustees
    • Voting Members
    • Careers
    • This Week @ TCB
    • Continuing Education Credits (CEUs)
Check if You're a Member
Create Account
Forgot Your Password?

Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.

Insight Minute: Is your organization getting the most out of social media

30 May, 2017

  • Email
  • Linkedin
  • Facebook
  • X
  • Copy Link

Alex Parkinson explains in this Insight Minute video.

#tcbSocial: for more on our report, Social and the C-Suite: Buying Into the Value of Social Media, click here

Insight Minute: Is your organization getting the most out of social media True

Speaker

Alex Parkinson

Alex Parkinson Alex Parkinson

Former Communications Institute Co-Leader
The Conference Board

Read Bio

Other Related Resources

Newsletters & Alerts

Consumer Confidence Hits a 12-Year Low

Consumer Confidence Hits a 12-Year Low

October 03, 2026

Brief

As AI Reshapes Comms Teams, Human Skills and Experiential Learning Are Key

As AI Reshapes Comms Teams, Human Skills and Experiential Learning Are Key

September 30, 2026

Newsletters & Alerts

From AI to Activist Investors: Is Your Corporate Narrative Ready?

From AI to Activist Investors: Is Your Corporate Narrative Ready?

September 26, 2026

Report

Rethinking Brand and Reputation Building for the AI Era

Rethinking Brand and Reputation Building for the AI Era

September 24, 2026

Newsletters & Alerts

The Public Is Questioning AI. How Should Comms Respond?

The Public Is Questioning AI. How Should Comms Respond?

September 19, 2026

Essay

Europe Cannot Afford Replacing Old Dependencies With New Ones

Europe Cannot Afford Replacing Old Dependencies With New Ones

September 18, 2026

Podcasts

From Vinyl to AI: What the Music Industry Teaches Business About Disruption

From Vinyl to AI: What the Music Industry Teaches Business About Disruption

September 17, 2026

Newsletters & Alerts

CMO-CCO Workloads, AI Skills & Employer Brand: Your Labor Day Roundup

CMO-CCO Workloads, AI Skills & Employer Brand: Your Labor Day Roundup

September 05, 2026

Brief

Brand and Reputation: Coordination Matters More Than Any One Org Model

Brand and Reputation: Coordination Matters More Than Any One Org Model

August 31, 2026

Newsletters & Alerts

Can Prediction Markets Help You See What’s Next?

Can Prediction Markets Help You See What’s Next?

August 29, 2026

Newsletters & Alerts

Are Your AI Skills Already Outdated?

Are Your AI Skills Already Outdated?

August 22, 2026

Newsletters & Alerts

Inflation Is Down. So Why Doesn’t It Feel Like It?

Inflation Is Down. So Why Doesn’t It Feel Like It?

August 15, 2026

Newsletters & Alerts

What High-Performing Cultures Need from Comms [New Insights]

What High-Performing Cultures Need from Comms [New Insights]

August 08, 2026

Newsletters & Alerts

Growth Starts with Marketing’s Strong Internal Position

Growth Starts with Marketing’s Strong Internal Position

August 01, 2026

Brief

Marketing Must Demonstrate Its Value—Here Is How

Marketing Must Demonstrate Its Value—Here Is How

July 30, 2026

Newsletters & Alerts

The Next AI Skill: Judgment and Business Impact

The Next AI Skill: Judgment and Business Impact

July 25, 2026

Podcasts

Beyond AI Pilots: Building Future-Ready Companies

Beyond AI Pilots: Building Future-Ready Companies

July 23, 2026

Newsletters & Alerts

The World Cup's Great Expectations

The World Cup's Great Expectations

July 18, 2026

Newsletters & Alerts

Marketing Knows Segmentation. Apply It to Talent

Marketing Knows Segmentation. Apply It to Talent

July 11, 2026

Newsletters & Alerts

The next tariff challenge is communication

The next tariff challenge is communication

July 06, 2026

Podcasts

How Effective Are Today’s Boards? We Have the Data

How Effective Are Today’s Boards? We Have the Data

July 06, 2026

Newsletters & Alerts


 Consumer Confidence Hits a 12-Year Low

Consumer Confidence Hits a 12-Year Low

October 03, 2026

Brief
As AI Reshapes Comms Teams, Human Skills and Experiential Learning Are Key

As AI Reshapes Comms Teams, Human Skills and Experiential Learning Are Key

September 30, 2026

Newsletters & Alerts


 From AI to Activist Investors: Is Your Corporate Narrative Ready?

From AI to Activist Investors: Is Your Corporate Narrative Ready?

September 26, 2026

Upcoming Webcasts

Building a More Deliberate Approach to Disaster Philanthropy

Building a More Deliberate Approach to Disaster Philanthropy

October 28, 2026

Conference

The AI Leadership Summit

The AI Leadership Summit

November 17, 2026

Conference

Future: Enterprise & AI 2026

Future: Enterprise & AI 2026

November 18, 2026

On Demand Webcasts

Making the Business Case for Purposeful Volunteerism

Making the Business Case for Purposeful Volunteerism

September 29, 2026

On Demand Webcasts

AI Leadership: Solving the Governance Equation for Enterprise AI

AI Leadership: Solving the Governance Equation for Enterprise AI

September 08, 2026

Councils

Corporate Citizenship Philanthropy & Engagement Council

Corporate Citizenship Philanthropy & Engagement Council

Councils

Corporate Communications Strategy Council

Corporate Communications Strategy Council

Councils

Asia Innovation Leadership Council

Asia Innovation Leadership Council

Councils

CIO Business & Transformation Council

CIO Business & Transformation Council

Councils

Internal Communications Council

Internal Communications Council

Councils

AI Leadership Council

AI Leadership Council

Councils

Corporate Citizenship Leadership Council

Corporate Citizenship Leadership Council

Councils

Council for Marketing Leadership

Council for Marketing Leadership

Councils

Innovation Leadership Council

Innovation Leadership Council

Councils

Brand Strategy Council

Brand Strategy Council

Councils

Digital Marketing Strategy Council

Digital Marketing Strategy Council

Councils

Corporate Citizenship Global Council

Corporate Citizenship Global Council

Councils

Council for CMOs

Council for CMOs

Councils

Information & Research Management Council

Information & Research Management Council

Councils

Chief Communications Officers Council

Chief Communications Officers Council

Councils

Corporate Citizenship Strategy Council

Corporate Citizenship Strategy Council

Upcoming Webcasts


 Building a More Deliberate Approach to Disaster Philanthropy

Building a More Deliberate Approach to Disaster Philanthropy

October 28, 2026

Conference


 The AI Leadership Summit

The AI Leadership Summit

November 17, 2026

Conference
Future: Enterprise & AI 2026

Future: Enterprise & AI 2026

November 18, 2026

Conference Board Sample Web Chat
chatbot-Icon
TCB Logo
chatbot-Icon
C-Suite Insights - Sign up to receive weekly C-Suite Insights newsletters, updates, surveys, and other relevant email communications. Unsubscribe any time
WHO WE ARE
  • About Us
  • Our History
  • Our Experts
  • Our Leadership
  • In the News
  • Press Releases
  • Locations
EXPLORE
  • Membership
  • Centers
  • Councils
  • Reports
  • Events
 
  • Webcasts
  • Podcasts
  • Data
  • Ask TCB
  • This Week @ TCB
CONTACT US
  • North America
    +1 212 759 0900
    customer.service@tcb.org
  • EMEA
    +32 2 675 5405
    brussels@tcb.org
  • Asia
    Hong Kong | +852 2804 1000
    Singapore | +65 8298 3403
    service.ap@tcb.org
CAREERS
  • See Open Positions
Terms Of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2026 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.
Terms of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2026 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all data from The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.

Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.

Important: Your Membership subscription payment is past due. We have not yet received your Membership payment. Please click the button below to pay your invoice.

Pay Invoice

Announcing The Conference Board AI Virtual Conference Series

Explore the Impact of AI on Your Business

Members receive complimentary registration - Learn more >>