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Part 1: How Consumers Define Sustainability and View Organizations' Sustainability Efforts
February 2020 | Research Report
This report is part of a two-part series on consumers’ attitudes about sustainability. The research is based on The Conference Board® Global Consumer Confidence Survey, an online survey of more than 30,000 consumers in 64 markets, conducted in collaboration with Nielsen in February 2019. Part 1 describes what consumers around the world mean by sustainability and how they view business sectors’ and policy makers’ sustainability efforts. Part 2 explores which sustainability features attract consumers to sustainable brands, reasons for them to not buy brands with sustainable features, and where they rank sustainability features among their buying criteria.