Every organization is different, but all need to be able to continually respond to an ever-changing environment. Well-managed coaching interventions at key points in the change management process can strengthen an organization's ability to achieve real transformation. When coaching is truly integrated, companies are able to "co-create" transformation through greater self-awareness and purposeful action by individual leaders and teams throughout the organization. This report explores coaching as a strategic tool and includes profiles of three organizations developing this core capability: Boeing, PepsiCo, and Cargill. Each has established a strategic framework for coaching that has had a powerful long-term effect.