Measuring the Effects of Corporate Social Responsibility
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Authors:
Katherine N. Lemon
John H. Roberts
Priya Raghubir
Russell S. Winer
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Publication Date:
April 06, 2011
As business organizations increasingly invest in corporate social responsibility (CSR), it becomes critical to accurately examine the effects of these endeavors. In particular, business leaders should be able to rely on a coherent set of metrics to assess and prioritize the goals of different stakeholders—the ultimate beneficiaries of CSR programs—and to regularly evaluate progress made by the company in pursuing those goals. This report discusses a model for measuring the efficient and effective use of corporate resources allocated to CSR activities.
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