Winning Gen Z: Employer Branding Strategies That Work
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Winning Gen Z: Employer Branding Strategies That Work

21 November 2025 / Article

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As the workplace undergoes rapid transformation driven by technology, shifting demographics, and social change, employer branding has become a critical differentiator in attracting and retaining talent. This report examines how organizations are redefining their employer brands to meet the needs of Generation Z (Gen Z).

As the workplace undergoes rapid transformation driven by technology, shifting demographics, and social change, employer branding has become a critical differentiator in attracting and retaining talent. This report examines how organizations are redefining their employer brands to meet the needs of Generation Z (Gen Z).

Authors

Edward Stanworth

Edward Stanworth Edward Stanworth

Senior Fellow, Human Capital
The Conference Board

Read Bio

Stuart S Larson

Stuart S Larson Stuart S Larson

Senior Fellow, Human Capital
The Conference Board

Read Bio

Erka Amursi

Erka Amursi Erka Amursi

Principal Researcher, Human Capital
The Conference Board

Read Bio

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