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Cyber threats and the means of dealing with them change every day. Hackers are growing up—into ransomers and sophisticated digital bad guys. A perimeter defense is hardly sufficient to protect companies. But everything you do to reduce cyber risk can hurt your business commercially, by invading employee and customer privacy, by slowing systems, and by hindering innovation. The solution: get the board on board and spread this essential gospel to every function and employee: cyber risk is not just an IT concern, but a crucial business issue.