As companies adapt to a fast evolving business environment, they’re changing business models and strategy. They must communicate these changes with care, internally and externally. At the same time, stakeholders and the general public expect companies not only to play fair but contribute to society and help solve its problems. It falls to Corporate Communications to explain the company’s societal relevance and the value it contributes—beyond financial metrics. In this context, communication’s role has expanded. Chief Communications Officers (CCOs) must understand strategy and provide leadership on reputation and culture across the enterprise.