Gen Z Rising in Asia
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Gen Z Rising in Asia

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Trusted Insights for What’s Ahead™

Trusted Insights for What’s Ahead™

  • Gen Zs in Asia rank fair, equitable, and transparent pay as the topmost factor in selecting employers, but mainly at the entry point. This may be attributed to current economic conditions and inflationary trends, especially in big cities across Asia. Learning and growth opportunities are identified as key motivators.
  • Tech savviness and greater empathy with social and environmental issues such as sustainability, DEI, and climate change are Gen Zs’ self-reported characteristics. They are highly influenced by social media and more comfortable with apps and digital resources for information-seeking and learning. Leveraging their interests and talent presents an untapped opportunity at a time when ESG and digital transformation are growing in strategic importance.
  • Gen Zs expect more open and transparent communication from their bosses, something that managers from other generations may not be adequately equipped to provide. Change in mindsets and leadership styles of managers in addition to concerted coaching will be essential. 
  •  A comparison of our global studies in the US, Europe, and Asia suggests that motivators and characteristics of Gen Z in the workplace are broadly similar across the world. This could point to the emergence of a generation that feels more globally connected – shaped by its intense, shared lived experiences, including the COVID pandemic, rapid digital transformation, climate change, and remote working. This generational connectedness can potentially be a valuable asset for multinationals that actively promote global mobility and require cross-regional understanding and collaboration. 
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