Baby Boomers: The Most Important Consumer?
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C-SUITE PERSPECTIVES

Baby Boomers: The Most Important Consumer?

15 MARCH 2022

Steve Odland sits down with Jo Ann Jenkins to discuss how the Baby Boomer generation is disrupting conventional thinking about aging.

“The 50-plus demographic is driving the ‘longevity economy,’ and they represent $8.3 trillion of economic activity on an annual basis—that's 56 cents of every dollar,” says Jo Ann Jenkins, CEO of AARP. In a new episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Jenkins to discuss how the Baby Boomer generation is disrupting conventional thinking about aging. Tune in for insights on:

  • Boomers and their pull in the marketplace: Why marketers must look at this generation as an opportunity—and not just market to the newest generations.
  • “Ageless solutions”: What's good for the old is also good for the young. If you build something that is only suited for an older person, they won't buy it.
  • Marketing to the whole family: Why every business selling something for inside the home—tech, furniture design, retrofitting—needs a multigenerational approach.
 Baby Boomers: The Most Important Consumer?

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“The 50-plus demographic is driving the ‘longevity economy,’ and they represent $8.3 trillion of economic activity on an annual basis—that's 56 cents of every dollar,” says Jo Ann Jenkins, CEO of AARP. In a new episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Jenkins to discuss how the Baby Boomer generation is disrupting conventional thinking about aging. Tune in for insights on:

  • Boomers and their pull in the marketplace: Why marketers must look at this generation as an opportunity—and not just market to the newest generations.
  • “Ageless solutions”: What's good for the old is also good for the young. If you build something that is only suited for an older person, they won't buy it.
  • Marketing to the whole family: Why every business selling something for inside the home—tech, furniture design, retrofitting—needs a multigenerational approach.

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Jo Ann Jenkins

Jo Ann Jenkins

Chief Executive Officer
AARP

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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