Marketing Through a Downturn

06 FEBRUARY 2023

Steve Odland sits down with Ivan Pollard to discuss the challenges of marketing in a downturn.

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Will 2023 be the Year of the Marketer? With a recession in the forecast and inflation still near multi-decade highs, brands will need to sharpen their edge to compete for consumers’ limited spending power as they seek to economize.

In this episode, Steve Odland, President and CEO of The Conference Board, sits down with Ivan Pollard, Leader of The Conference Board Marketing & Communications Center, to discuss the challenges of marketing in a downturn. Tune in to find out:

How will the economic slowdown affect marketing?
What have we learned from previous slowdowns that the marketers of today could use?
What steps should marketers be taking now to ensure growth during recession?
How can a “growth officer” mindset help to deliver against enhanced revenue expectations?
How should companies adjust Marketing and Communications investments going into recession?

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Steve Odland

President & Chief Executive Officer
The Conference Board…

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead^®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.

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