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Innovation and Intangibles

About the Program

Intangible assets drive innovation and contribute much to a firm’s and a country’s competitive edge in the knowledge economy. On the firm level, they constitute a substantial portion of market value, sometimes accounting for twice as much as tangible assets such as property, plant, and equipment. On the macro level, investments in intangible assets have raised wealth and living standards in the United States and Europe. The Conference Board IIR program brings together the best researchers in the field to produce groundbreaking research.

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Key Issues for Business Executives

Who are the innovative countries, and who are the laggards?

Emerging markets: strengths and weaknesses in innovation.

Aligning business functions: managing intangible assets.

Increasing stock prices by communicating intangibles to investors.

The growing value of brand worldwide.


Intangible investment in China has grown rapidly–but is it efficient?
China’s intangible investment – high in absolute amount, small relative to conventional capex


Intangible Investment: US and EU Countries | Japan


The Growing Value of Brands and Their Contribution to Worldwide Economic Growth
How Can Companies Make the Value of Intangibles More, Well, Tangible?
Intellectual Property: New Footprints in Macroeconomic Data


The Growing Value of Brands Worldwide
Skills and Abilities in High Demand in the US Labor Market

Past Briefings

Our economic experts are available for briefing.
February 28-March 1, 2013 - the Globalization and U.S. Statistics conference held in Washington D.C on Internationalization of Intangibles.
February 2013 - February 2013 - OECD conference in Paris on knowledge-based capital.

Our Media Presence and Archived Research Papers 

Media References

Financial Times
Bloomberg BusinessWeek


SPINTAN project on public intangibles.
World Intellectual Property Report 2013: Brands-Reputation and Image in the Global Market- place.
INTAN-Invest provides market sector data on intangible assets for 27 EU countries plus Norway and the US.
Intangible Capital, by Mary Adams and Michael Oleksak.
Supporting Investment in Knowledge Capital, Growth and Innovation, by OECD

Archived Papers by our Researchers

Brands as Productive Assets:  Concepts, Measurement, and Global Trends
by Carol Corrado and Janet Hao, 2013.  Economic Research Working Papers No. 13 of the World Intellectual Property Organization.

Intangible Capital and growth in Advanced Economies: Measurement Methods and Comparative Results
by Carol Corrado, Jonathan Haskel, Cecilia Jona-Lasinio and Massimiliano Iommi, June 2012. Working Paper.

Constructing a Price Deflator for R&D: Calculating the Price of Knowledge Investments as a Residual
by Carol Corrado, Peter Goodridge and Jonathan Haskel, October 2011. - EPWP #11 - 03


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