Driving Revenue Growth through Sustainable Products and Services
June 2015 | Key Business Issues
Corporate sustainability initiatives, sometimes perceived as expensive and isolated "nice-to-haves," can be much more, according to our study of trailblazers in the field. Such initiatives not only satisfy consumer hunger for solutions to problems of climate change and resource scarcity, they also grow the bottom line at an accelerated pace. Our look at such initiatives as GE's Ecomaginationsm and Johnson & Johnson's Earthwards® portfolio are making up a dramatically increasing percentage of revenue, exceeding strategic goals and attracting the attention of the financial sector.