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The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose


November 2015 | Research Report

In 2008, the University of Massachusetts-Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the Fortune 500 and has repeated that study every year since. Initially only focusing on the use of blogs, the study has been expanded over the years to include the use of Twitter and Facebook, as well as other popular social media platforms and tools (Google+, Instagram, YouTube, Pinterest, and Foursquare), business networking platforms (LinkedIn and Glassdoor), and indicators of engagement such as the number of Twitter followers and Facebook “likes.”

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.



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AUTHOR

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Nora Ganim Barnes

Chancellor, Professor of Marketing, Director, Center for Marketing Research
University of Massachusetts Dartmouth
Senior Fellow
The Conference Board Marketing and Communications Center

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Alex Parkinson

Communications Institute Co-Leader

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