Total Impact Valuation: Insights from 10 Trailblazers
August 26, 2019 | Report
We asked 10 companies that have gone all in on total impact valuation (AkzoNobel, Argos, BASF, LANXESS, Linde plc, Novartis, SGS, The Crown Estate, The Travel Foundation, and UPM) whether and how the practice was generating value for them. They told us that, used strategically, total impact valuation could potentially unlock business opportunities and uncover risks. But for now, lack of a standard approach is making it difficult to base business decisions on the valuation results.
Total impact valuation—the practice of quantifying and expressing in financial terms a company’s economic, social, and environmental impacts—is an attempt by organizations to convey the full extent of their impacts on society beyond those captured in traditional financial statements. The first phase of our research on this topic revealed the many complexities of this practice, but it also confirmed that, once refined, impact valuation has the potential to play an important role in the future of company reporting. For organizations looking to anticipate what’s ahead, the potential of impact valuation to redefine how they approach value creation is very compelling.
For this, our second phase of the initiative, we administered a written survey and then interviewed 10 companies that are deeply involved in this practice to distill insights and uncover how total impact valuation generates value for them and how it is received by their stakeholders.
Our 10 participants were:
AKZONOBEL
ARGOS
BASF
LANXESS
LINDE PLC
NOVARTIS
SGS
THE CROWN ESTATE
THE TRAVEL FOUNDATION
UPM
Here’s What We Gleaned from Our Conversations
Respondents find that impact valuation creates value for their companies—but for many, the methodologies are still too fledgling to steer strategy.
Only two of the 10 companies we spoke with regularly use impact valuation results during internal strategy briefings. These companies have been intentional about embedding impact valuation into strategy, creating strong linkages with the corporate strategy and finance teams rather than siloing in CSR/sustainability. Companies that struggle to apply impact valuation to strategy point to how new the practice is, and the difficulty in objectively quantifying available data. Because of fledgling methodologies, some companies may also find it difficult to make decisions based on the valuation results.
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