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In 2009, the Center for Marketing Research at the University of Massachusetts-Dartmouth released one of the first studies of the Fortune 500’s adoption and usage of one of the best-known forms of social media—blogging. This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500’s usage of the most dramatically growing new social media site, Twitter. Over 100 of the primary corporations listed on the 2009 Fortune 500 have a public-facing corporate blog with a post written in the past 12 months.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.