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The Center for Marketing Research at the University of Massachusetts-Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. It compares adoption of social media over three years (2007, 2008, and 2009) by the Inc. 500, a list of the fastest-growing private US companies compiled annually by Inc. Magazine.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.