To stay competitive, organizations must build stronger capabilities in human capital analytics data collection and analysis. To start on this path, they must:

• Reach out to key stakeholders at the organization and establish an HCA governance group and code of conduct;
• Allow employees to own their data, commit to using only employee-provided personal information, protect individual identities and individual-level data, and offer employees some benefit in exchange for supporting the effort; and
• Be transparent about their motives for collecting data and the business case for doing so.

Trust is a prerequisite for employee participation, and the opportunities for misunderstanding are abundant.

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