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“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”

− Mother Teresa

Measurement, Metrics, and Outcomes

Companies are making a greater effort to build corporate social responsibility (CSR) into their corporate cultures and create purpose-driven employees, because CSR benefits both the company and the community. Organizations are finding that programs for social good improve recruitment and employee engagement, help employees build skills that will fill the talent pipeline, and boost corporate reputation. They are also aligning their CSR and business strategies, because doing so lets companies have a stronger impact on society. Companies are also putting greater emphasis on supporting the local communities where they operate to help bring about social change.

When 121 practitioners and experts met to discuss corporate philanthropy, we took notes. Here are the highlights:

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AUTHOR

Sheri Rothman

Senior Writer
The Conference Board