Breakthrough innovation requires not just a breakthrough product but wisdom and creativity in getting the organization to buy in and take the product to market. Delta Faucet developed Touch2O, a breakthrough innovation that allows consumers to touch the faucet to turn it on. Despite rave reviews in consumer testing, there were a number of hurdles to get through in the organization to get the product to market.

We are joined by Bob Rodenbeck, Head of R+D / Innovation, Delta Faucet, who will talk us through the product’s journey.

key Takeaways:

• Using ethnography to identify a breakthrough opportunity
• Making your go-to-market strategy as innovative as the product itself
• Lifting the entire company brand through a product innovation
• Creating an organizational appetite for innovation for years to come

Earn 1 CPE credit
Business Management & Organization
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None