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Getting Innovation to Market: The Story of Touch2O
SEPTEMBER 12, 2019
Breakthrough innovation requires not just a breakthrough product but wisdom and creativity in getting the organization to buy in and take the product to market. Delta Faucet developed Touch2O, a breakthrough innovation that allows consumers to touch the faucet to turn it on. Despite rave reviews in consumer testing, there were a number of hurdles to get through in the organization to get the product to market.
We are joined by Bob Rodenbeck, Head of R+D / Innovation, Delta Faucet, who will talk us through the product’s journey.
- Using ethnography to identify a breakthrough opportunity
- Making your go-to-market strategy as innovative as the product itself
- Lifting the entire company brand through a product innovation
- Creating an organizational appetite for innovation for years to come
Earn 1 CPE credit
Business Management & Organization
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None