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Effective communication can resolve or ease some of innovation’s most difficult problems. This report discusses the impact of communication and guides innovation leaders and others in communicating internally and externally.
As companies plan for the postpandemic future, many are looking to innovation as a prime growth strategy. It is also a prime challenge, as the past has shown that innovation outcomes often fall short of aspirations. While companies lean heavily on time-tested practices like strong support from the C-suite and tolerating (and learning from) failure, they often ignore a practice that’s so ubiquitous it is often overlooked: communication. It is not enough to come up with a new product or service: the company must also drive adoption of the new product or service through effective communication—finding the right words to influence the right audience at the right time.
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