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Tool Kit: Five Communication Strategies for Advancing Innovation


July 2021 | Publication

The innovation leader needs to deliver effective, creative, and tailored communication to bring a concept to market or to establish an enterprise-wide innovation culture. This tool kit offers five communication techniques that leaders use to overcome common innovation challenges and exploit opportunities.


AUTHORS

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Anne Greer

Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

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Xiaohui (Janet) Hao, PhD

Senior Economist
The Conference Board

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Sean Hicks

Consultant
Boston Consulting Group (BCG)

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John Metselaar

Co-Leader Innovation & Digital Transformation Institute, Program Director of the European, Asian, and Gulf Innovation Councils, and European Chief Technology & Innovation Officers Council
The Conference Board

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Rita Shor

Co-leader of the Innovation and Digital Transformation Institute, Program Director for the Product & Service Development Council, and Co- Program Director for the Innovation Leadership Council


Tool Kit: Seven Skills for Communicating Innovation Successfully

How to Deliver Better Return on Innovation Through Improved Communication With Stakeholders

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Our Experts

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Rita Shor

Co-leader of the Innovation and Digital Transformation Institute, Program Director for the Product & Service Development Council, and Co- Program Director for the Innovation Leadership Council

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John Metselaar

Co-Leader Innovation & Digital Transformation Institute, Program Director of the European, Asian, and Gulf Innovation Councils, and European Chief Technology & Innovation Officers Council

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