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Sold in China


July 2015 | The Demand Institute

It is widely considered that a successful transition to a consumption-led economy is essential for continued robust economic growth in China. We estimate that China could generate an incremental $15 trillion (USD) in consumer spending over the next decade through a combination of business strategies that include increased communication to the Chinese public about products and services, better access to those products and services, and innovations that expand the range of financial services that typically enable higher levels of domestic consumption.


AUTHORS

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Louise Keely

Executive Vice President
Nielsen

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Brian Anderson

Associate Program Director
The Demand Institute


CHINA CONSUMPTION CONTENT

PUBLICATIONS

China Consumption Story: Year End 2019

December 12, 2019 | CHINA CENTER PUBLICATIONS

A Wealth of Opportunity

November 03, 2016 | THE DEMAND INSTITUTE

China's Connected Spenders & Car Demand

September 14, 2016 | BOOK

Our Experts

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Andrew Polk

Program Director of China Government Affairs Council

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Ethan Cramer-Flood

Senior Fellow, China Center for Economics and Business

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