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Purpose-Driven Companies: Lessons Learned

The number of companies in the S&P Global 1200 with purpose statements has almost tripled in the last five years, and the number that identify as purpose driven has grown more than tenfold over the same period. What can be learned from some of these companies? Interviews with senior executives at 15 purpose-driven companies—a selection of leading firms that average over 100 years in business—shed light on the reasons why companies decided to become purpose driven, how they make purpose part of their culture, the impact of purpose on their business, and the governance implications of becoming a purpose-driven company.

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