How Fortune 100 Brands Understand the People That Matter Most
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Publication Date:
March 22, 2016
Understanding your customers, whether they’re millennials in the United States or the new middle class in China, is becoming increasingly important. A lot can be gleaned from social media and the information gathered as the digital and physical shopping experiences merge. The biggest challenges will be how to best deal with the proliferation of data, not alienate your customers by being too intrusive, and avoid mishandling of customer data.
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