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This new study compares organizational adoption of social media in 2007, 2008, and 2009 by the 200 largest charities in the United States, based on a list compiled annually by Forbes. This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. The previous study revealed that a remarkable 97 percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging, wikis, and Twitter.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.