Driving Real Value with CSR
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Publication Date:
September 253, 2013
Managing corporate social responsibility (CSR) efforts carefully has become increasingly important for both small companies and multinationals. There are ways in which CSR can drive economic and reputational value in targeted circumstances and improve a company’s bottom line. To make CSR a value-generating strategy, executives must understand the contexts in which responsible practices are more likely to pay off and implement the practices with specific principles in mind.
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