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Capturing Butterflies and Making Them Talk

Companies need to learn knowledge transfer skills to elicit the collective wisdom of their employees. They will be most successful in convincing workers to share information by providing incentives, including offering recognition and reciprocity. They also need to become familiar with the learning styles of every generation so information can be absorbed successfully. Knowledge isn’t valuable unless somebody uses it. To make it practical: Distill it into useful pieces; translate it into a relevant story, tool, or process map; store, manage, and make it accessible; and initiate a feedback process to determine how much people are using it.




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