Optimism Rises: Marketing’s Tools and Talent

Trusted Insights for What’s Ahead^®

Confidence grows in having the resources to achieve growth. The feeling of being well or very well equipped with tools and budgets is as high as it has been since the CMO+CCO Meter began. Not every marketing leader feels this way, of course, but it seems that AI is beginning to deliver when deployed against old-fashioned marketing tactics (Figure 3).

Building marketing AI expertise and adoption is an ongoing challenge. While belief in returns on AI investment is blooming, turning the possibility into profitability is an ongoing challenge. This is reflected in a decline of 11 points in being well/very well equipped with the team versus