“Words, once they are printed, have a life of their own.”

Carole Burnett, actress

Intrigue, Influence, and Inspire

In a world dominated by social media, the public may own your narrative, but it doesn’t have to control it. Know the threats to your organization and who your influencers are and have a plan in place well ahead of time to respond to bad publicity, fake news, negative tweets, and whatever else may surface. However, corporate communications has expanded into much more than only responding to crises. Companies also need to communicate their purpose and tell their stories to both their workforce and the outer world through blogs, brand journalism, speaking gigs, and succinct messages. 

When 166 practitioners and experts met to discuss corporate communications, we took notes. Here are the highlights:

AUTHOR

Sheri Rothman

Senior Writer
The Conference Board

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