What Marketers Should Know About AI: Part I of II
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C-SUITE PERSPECTIVES

What Marketers Should Know About AI: Part I of II

04 DECEMBER 2023

How does AI help the marketing function right now and what’s its potential for the future? Ivan Pollard discusses what’s ahead for AI in marketing.

Our latest survey shows that 82% of junior marketers and 62% of senior marketers are using AI tools. Most are using it for increasing productivity and getting started on projects—not for finished work. How does AI help the marketing function right now and what’s its potential for the future? In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing and Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss what’s ahead for AI in marketing.  

Tune in to find out:  

  • How are senior marketers using AI? 

  • What is AI’s potential for improving customer service and personalized messaging? 

  • What are the challenges marketers may face when using AI? 

  • What are some ethical considerations for responsible use of AI? 

  • How can leaders get up to speed quickly on AI?  

For more Trusted Insights for What’s Ahead®:  

 What Marketers Should Know About AI: Part I of II

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Our latest survey shows that 82% of junior marketers and 62% of senior marketers are using AI tools. Most are using it for increasing productivity and getting started on projects—not for finished work. How does AI help the marketing function right now and what’s its potential for the future? In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing and Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss what’s ahead for AI in marketing.  

Tune in to find out:  

  • How are senior marketers using AI? 

  • What is AI’s potential for improving customer service and personalized messaging? 

  • What are the challenges marketers may face when using AI? 

  • What are some ethical considerations for responsible use of AI? 

  • How can leaders get up to speed quickly on AI?  

For more Trusted Insights for What’s Ahead®:  

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board…

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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