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ESF Experts Live

Consumer Attitudes about Corporate Sustainability in Times of ESG Backlash

November 07, 2023 11:00 AM ET - 12:00 PM ET | Virtual Meeting

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Learn about what corporate sustainability initiatives attract people to a brand and what it means for organizational communications.

We will discuss:

  • What kinds of sustainability-oriented corporate initiatives, both social and environmental ones, make a brand appeal more or less to US Consumers?
  • What actions are consumers willing to take if it helped the environment?
  • How has extreme weather changed consumer behavior?
  • What types of terminology do people appreciate when it comes to communicating corporate sustainability initiatives?

This event is open to members of the Economy, Strategy & Finance and Marketing & Communications Centers.

Speakers

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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Experts Live are Chatham House discussions open to ESF Center Members on the latest business trends and hot topics. Join with questions and business issues relevant to your organization for our experts to address.

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