Our Cookie Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies.  Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy. 
TCB Tourch
Loading...
  • logoImage
  •  
    • US
    • EUROPE
    • ASIA
  • 2

    Close
    • Insights
        • Insights
        • Explore by Center
          • Explore by Center
          • CED
            Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

        • Explore by Content Type
          • Explore by Content Type
          • Reports

          • Upcoming Webcasts

          • On Demand Webcasts

          • Podcasts

          • Charts & Infographics

        • Trending Topics
          • Trending Topics
          • Artificial Intelligence (AI)

          • Navigating Washington

          • Geopolitics

          • US Economic Forecast

          • Sustainability

          • Future of Work

    • Events
        • Events
        • Upcoming Events
          • Upcoming Events
          • CHRO Summit: Navigating through a Tsunami of Change

          • Future: People Asia

          • Executive Compensation in a Disruptive World

          • CED Distinguished Leadership Awards Celebration

          • The 2025 IBI/Conference Board Health and Productivity Forum

          • People First: Reimagining Talent and Rewards

          • Explore all Upcoming Events

        • Member-Exclusive Programs
          • Member-Exclusive Programs
          • Center Briefings

          • Experts Live

          • Roundtables

          • Working Groups

          • Expert Briefings

    • Data
        • Data
        • Consumer Confidence Index

        • Data Central

        • TCB Benchmarking

        • Employment Trends Index

        • Global Economic Outlook

        • Leading Economic Indicators

        • Help Wanted OnLine

        • Labor Markets

        • Measure of CEO Confidence

        • Human Capital Benchmarking &
          Data Analytics

        • CMO+CCO Meter Dashboard

    • Centers
        • Centers
        • Our Centers
          • Our Centers
          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

        • Center Membership
          • Center Membership
          • What Is a Center?

          • Benefits of Center Membership

          • Join a Center

    • Councils
        • Councils
        • Find a Council
          • Find a Council
          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

        • Council Membership
          • Council Membership
          • What is a Council?

          • Benefits of Council Membership

          • Apply to a Council

    • Membership
        • Membership
        • Why Become a Member?
          • Why Become a Member?
          • Benefits of Membership

          • Check if Your Organization is a Member

          • Speak to a Membership Associate

        • Types of Membership
          • Types of Membership
          • Council

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications

          • Insights

        • Already a Member?
          • Already a Member?
          • Sign In to myTCB®

          • Executive Communities

          • Member-Exclusive Programs

    • About Us
        • About Us
        • Who We Are
          • Who We Are
          • About Us

          • In the News

          • Press Releases

          • Our History

          • Support Our Work

          • Locations

          • Contact Us

        • Our Community
          • Our Community
          • Our Leadership

          • Our Experts

          • Trustees

          • Voting Members

          • Global Counsellors

          • Careers

          • This Week @ TCB

    • Careers
    • This Week @ TCB
    • Sign In to myTCB®
      • US
      • EUROPE
      • ASIA
    • Insights
      • Insights
      • Explore by Center
        • Explore by Center
        • CED
          Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Explore by Content Type
        • Explore by Content Type
        • Reports

        • Upcoming Webcasts

        • On Demand Webcasts

        • Podcasts

        • Charts & Infographics

      • Trending Topics
        • Trending Topics
        • Artificial Intelligence (AI)

        • Navigating Washington

        • Geopolitics

        • US Economic Forecast

        • Sustainability

        • Future of Work

    • Events
      • Events
      • Upcoming Events
        • Upcoming Events
        • CHRO Summit: Navigating through a Tsunami of Change

        • Future: People Asia

        • Executive Compensation in a Disruptive World

        • CED Distinguished Leadership Awards Celebration

        • The 2025 IBI/Conference Board Health and Productivity Forum

        • People First: Reimagining Talent and Rewards

        • Explore all Upcoming Events

      • Member-Exclusive Programs
        • Member-Exclusive Programs
        • Center Briefings

        • Experts Live

        • Roundtables

        • Working Groups

        • Expert Briefings

    • Data
      • Data
      • Consumer Confidence Index

      • Data Central

      • TCB Benchmarking

      • Employment Trends Index

      • Global Economic Outlook

      • Leading Economic Indicators

      • Help Wanted OnLine

      • Labor Markets

      • Measure of CEO Confidence

      • Human Capital Benchmarking & Data Analytics

      • CMO+CCO Meter Dashboard

    • Centers
      • Centers
      • Our Centers
        • Our Centers
        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Center Membership
        • Center Membership
        • What is a Center?

        • Benefits of Center Membership

        • Join a Center

    • Councils
      • Councils
      • Find a Council
        • Find a Council
        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Council Membership
        • Council Membership
        • What is a Council?

        • Benefits of Council Membership

        • Apply to a Council

    • Membership
      • Membership
      • Why Become a Member?
        • Why Become a Member?
        • Benefits of Membership

        • Check if Your Organization is a Member

        • Speak to a Membership Associate

      • Types of Membership
        • Types of Membership
        • Council

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

        • Insights

      • Already a Member?
        • Already a Member?
        • Sign In to myTCB®

        • Executive Communities

        • Member-Exclusive Programs

    • About Us
      • About Us
      • Who We Are
        • Who We Are
        • About Us

        • In the News

        • Press Releases

        • This Week @ TCB

        • Our History

        • Support Our Work

        • Locations

        • Contact Us

      • Our Community
        • Our Community
        • Our Leadership

        • Our Experts

        • Trustees

        • Voting Members

        • Global Counsellors

        • Careers

        • This Week @ TCB

    • Careers
    • Sign In to myTCB®
    • Download TCB Insights App
  • Insights
    Insights

    Our research and analysis have helped the world's leading companies navigate challenges and seize opportunities for over 100 years.

    Explore All Research

    Economic Indicators

    • Explore by Center
    • CED
      Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Explore by Content Type
    • Reports
    • Upcoming Webcasts
    • On Demand Webcasts
    • Podcasts
    • Charts & Infographics
    • Trending Topics
    • Artificial Intelligence (AI)
    • Navigating Washington
    • Geopolitics
    • US Economic Forecast
    • Sustainability
    • Future of Work
  • Events
    Events

    Our in-person and virtual events offer unmatched opportunities for professional development, featuring top experts and practitioners.

    See Everything Happening This Week

    Sponsor a Program

    • Upcoming Events
    • CHRO Summit: Navigating through a Tsunami of Change

      June 24, 2025

      Future: People Asia

      September 04 - 05, 2025

      Executive Compensation in a Disruptive World

      September 16 - 17, 2025

    •  
    • CED Distinguished Leadership Awards Celebration

      October 08, 2025

      The 2025 IBI/Conference Board Health and Productivity Forum

      October 16 - 17, 2025

      People First: Reimagining Talent and Rewards

      October 16 - 17, 2025

    • Member-Exclusive Programs
    • Center Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Expert Briefings
    • Explore by Type
    • Events
    • Webcasts
    • Podcasts
    • Member-Exclusive Programs
    • Center Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Expert Briefings
  • Data
    Corporate Disclosure Data

    TCB Benchmarking

    Real-time data & analytical tools to benchmark your governance, compensation, environmental, human capital management (HCM) and social practices against US public companies.

    Economic Data

    All Data

    See current direction and trends across key indicators

    Consumer Confidence Index

    US consumers' thoughts on the economy, jobs, finances and more

    Data Central

    One-stop, member-exclusive portal for the entire suite of indicators

    Labor Markets

    Covering all aspects of labor markets, from monthly development to long-term trends

    Measure of CEO Confidence

    Examines the health of the US economy from the perspective of CEOs

     

    Recession & Growth Trackers

    See the current and future state of 16 economies.

    Global Economic Outlook

    Track the latest short-, medium-, and long-term growth outlooks for 77 economies

    Leading Economic Indicators

    Track the state of the business cycle for 12 global economies across Asia and Europe

    Help Wanted OnLine

    Track the status of job markets across the US through online job listings

    Other Featured Data

    Human Capital Analytics Tools

    Tools to understand human capital management and corporate performance

    CMO+CCO Meter Dashboard

    Tracks the impact, resources, and satisfaction of CMOs and CCOs

  • Centers
    Centers

    Centers offer access to world-class experts, research, Events, and senior executive Communities.

    Our Centers
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    Center Membership
    • What Is a Center?
    • Benefits of Center Membership
    • Join a Center
  • Councils
    Councils

    Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function.

    Find a Council
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    Council Membership
    • What Is a Council?
    • Benefits of Council Membership
    • Apply to a Council
  • Membership
    Membership

    Membership in The Conference Board arms your team with an arsenal of knowledge, networks, and expertise that's unmatched in scope and depth.

    • Why Become a Member?
    • Benefits of Membership
    • Check if Your Organization is a Member
    • Speak to a Membership Associate
    • Types of Membership
    • Council
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Insights
    • Already a Member?
    • Sign in to myTCB®
    • Executive Communities
    • Member-Exclusive Programs
  • About Us
    About Us

    The Conference Board is the global, nonprofit think tank and business membership organization that delivers Trusted Insights for What's Ahead®. For over 100 years, our cutting-edge research, data, events and executive networks have helped the world's leading companies understand the present and shape the future.

    Learn more about Membership

    • Who We Are
    • About Us
    • In the News
    • Press Releases
    • Our History
    • Support Our Work
    • Locations
    • Contact Us
    • Our Community
    • Our Leadership
    • Our Experts
    • Trustees
    • Voting Members
    • Careers
    • This Week @ TCB
Check if You're a Member
Create Account
Forgot Your Password?

Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.

Leveraging AI In Marketing & CX

September 28, 2023 11:00 AM ET

Virtual Meeting

Learn more about becoming a sponsor  

  • About
  • Speakers
  • Current Agenda
  • Sponsors
  • FAQ
  • About
  • Speakers
  • Current Agenda
  • Sponsors
  • FAQ
  • About
  • Speakers
  • Current Agenda
  • Sponsors
  • FAQ

Artificial intelligence (AI) is rapidly transforming the way businesses interact with existing and prospective customers. Whether predicting customer behavior, automating marketing tasks, or personalizing customer experiences, businesses are increasingly relying on AI solutions. 

To stay ahead of the curve in using AI to elevate your customer experiences and marketing, business leaders need to capitalize on the opportunities these capabilities present while managing the unique challenges. 

This conference brings together leading experts from AI, marketing, and customer experience to discuss how AI is changing the ways they engage with their customers. We’ll cover how AI is being used to: 

  • better predict customer behavior
  • personalize customer experiences
  • transform marketing... for agencies and clients
  • automate and improve marketing tasks

We’ll also cover how businesses effectively manage privacy, security, and ethical challenges. 

Register today to learn how you can use AI to transform how you interact with your customers.

Who Should Attend: 

Target Audience:

  • Chief CX Officers, SV’s, VPs & Directors of CX
  • Chief Marketing Officers, SVPs, VPs, & Directors of Marketing
  • Chief Creative, Sales, & Customer Relationship leaders in ad agencies
  • Chief Data Officers, SVPs, VPs & Directors of Analytics and/or Customer or Marketing Analytics
  • Leaders of Customer Care/Support functions within the organization
  • Leaders of CX and/or Marketing Consulting Practices
  • Leaders of Customer Data and Marketing Technology Solution Providers


Speakers

Carol

Carol Rosman Nieditch Carol Rosman Nieditch

Senior Director of Marketing, CX, Ops Analytics
Blue Shield of California

Liat

Liat Ben-Zur Liat Ben-Zur

Board Member & AI Advisor
Talkspace, Splashtop

Read Bio

Denise

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Sumit

Sumit Taneja Sumit Taneja

SVP & Global Head of Digital Consulting and Implem…
EXL

Read Bio

Sanjay

Sanjay Sidhwani Sanjay Sidhwani

Chief Data & Analytics Officer
Valley National Bank

Read Bio

Adam

Adam Husein Adam Husein

Senior Vice President, Data and Analytics
Firebird Music

Read Bio

View Fewer Speakers
Cathy

Cathy Alessi

Senior Vice President, Analytics
Southern New Hampshire Univers…

Read Bio

David

David Schweidel

Professor of Marketing
Emory University

Read Bio

Ivan

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

Read Bio

Dave

Dave Mihanovic

Program Director, Data Analytics Council
The Conference Board

Read Bio

View All Speakers

Agenda

  • Day 1

Thursday, September 28, 2023

11:00 AM - 11:35 AM ET

Personalizing Customer Experience with AI
Using AI to personalize customer experiences can result in higher customer satisfaction, loyalty, and lifetime value leading to increased sales and pr … More

11:00 AM - 11:35 AM ET

Personalizing Customer Experience with AI

Using AI to personalize customer experiences can result in higher customer satisfaction, loyalty, and lifetime value leading to increased sales and profits. Hear how companies can more effectively use AI to deliver richer customer insights and personalized customer experiences.

Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board

Dave Mihanovic, Program Director, Data Analytics Council, The Conference Board

Liat Ben-Zur, Board Member & AI Advisor, Talkspace, Splashtop

11:40 AM - 12:40 PM ET

Transforming Marketing with AI
AI has long been used as part of the marketing process -- to target prospective customers, dynamically bidding on ads slots, and/or enhance content. … More

11:40 AM - 12:40 PM ET

Transforming Marketing with AI

AI has long been used as part of the marketing process -- to target prospective customers, dynamically bidding on ads slots, and/or enhance content. With the explosion in generative AI apps, there is an even greater opportunity to improve the effectiveness and efficiency of the marketing process across media companies, agencies, and their clients. Hear how a panel of experts expects AI to drive further transformation in the field of marketing.

Adam Husein, SVP, Global Data Science & Analytics, Warner Bros. Discovery

David Schweidel, Professor of Marketing, Emory University

Ivan Pollard, Marketing & Communications Center Leader, The Conference Board

12:40 PM - 12:50 PM ET

Break
Break

12:40 PM - 12:50 PM ET

Break

Break

12:50 PM - 01:50 PM ET

AI in Practice: CX Use Cases, Opportunities, & Challenges
The use of AI in marketing and CX is growing rapidly. As AI technology continues to evolve, companies will have more opportunities to transform their … More

12:50 PM - 01:50 PM ET

AI in Practice: CX Use Cases, Opportunities, & Challenges

The use of AI in marketing and CX is growing rapidly. As AI technology continues to evolve, companies will have more opportunities to transform their approach to marketing and CX using AI. Hear how industry practitioners are leveraging AI today, what future opportunities they envision, and how they're addressing the unique challenges AI presents.

Cathy Alessi, Senior Vice President, Analytics, Southern New Hampshire University

Zoher Karu, Chief Data & Analytics Officer, Blue Shield of California

Sanjay Sidhwani, Chief Data & Analytics Officer, Valley National Bank

Sumit Taneja, SVP & Global Head of Digital Consulting and Implementation, EXL

DOWNLOAD

Associate Sponsor

EXL Associate

Learn more about becoming a sponsor

Frequently Asked Questions

  • Visit our web site at https://conference-board.org/conferences/, select the conference, and then click on the "register" tab.

  • Pricing varies per event, please check our website for specific pricing for each event.

  • When registering for an event, you will be able to apply your membership discount during checkout.

  • Please reach out to our Customer Service team at +1 212 339 0345.

VIEW MORE

Leveraging AI In Marketing & CX

Conference Board Sample Web Chat
chatbot-Icon TCB Logo
chatbot-Icon
Navigating Washington - Sign up to receive the latest business insights related to executive orders, new laws, and changing regulations.
ABOUT US
  • Who We Are
  • Annual Report
  • Our History
  • Our Experts
  • Our Leadership
  • In the News
  • Press Releases
MEMBERSHIP
  • Become a Member
  • Sign In to myTCB®
  • Access Experts
  • Member-Only Events
  • Data & Benchmarking
  • Manage Account
EXPLORE
  • Centers
  • Councils
  • Latest Research
  • Events
  • Webcasts
  • Podcasts
  • This Week @ TCB
CONTACT US
  • Americas
    +1 212 759 0900
    customer.service@tcb.org
  • Europe/Africa/Middle East
    +32 2 675 5405
    brussels@tcb.org
  • Asia
    Hong Kong | +852 2804 1000
    Singapore | +65 8298 3403
    service.ap@tcb.org
CAREERS
  • See Open Positions
Terms Of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2025 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.
Terms of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2025 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all data from The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.

Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.

Important: Your Membership subscription payment is past due. We have not yet received your Membership payment. Please click the button below to pay your invoice.

Pay Invoice

Announcing The Conference Board AI Virtual Conference Series

Explore the Impact of AI on Your Business

Members receive complimentary registration - Learn more >>